Judith O’Brien, MD of IT Answers present a masterclass in online communication and marketing through microblogging.
Since Twitter launched back in March 2006, IT gurus from around the globe have continued to describe it as ‘the world’s most powerful marketing tool’, ‘revolutionary’ and even, ‘the future of the world wide web’.
Judith sees Twitter as something used extensively by people on a personal level and something that is not of direct benefit to businesses.
IT support company IT Answers have started introducing their clients to a range of specific business-led microblogging and collaboration services as – wait for it – an alternative to Twitter.
Most of these collaboration services are free for anyone to use, with charges only being applied for extensions on specific facilities. Unlike Twitter, micro-blogging sites such as Yammer and Presently purposely set out to focus on businesses, and only individuals with the same email domain can join a given network.
Other services like DimDim, Evernote and drop.io better suit some organisations’ needs for collaboration as they offer additional features such as online meeting facilities and information synchronisation across various devices including iPhones.
The power of these collaboration services is that you can be anywhere in the world and still be able to work effectively and productively.
Start: Friday 5 Mar 2010
Time: 09:00 – 10:00
Liverpool Chamber of Commerce and Industry
Number One Old Hall Street
Liverpool
Merseyside
