Hot topic of the week here at our digital marketing and PR division QuadroNation has to be website downtime.
Every day, thousands (or even millions) of companies around the globe are losing essential revenue because their website is suffering from outage.
And the worse part about this? They don’t even know that its happening.
Just in this week alone, online giants Amazon and Twitter, and also pop star extraordinaire Lady Gaga have all had technical problems with their sites, meaning a loss of up to three hours. The same happens to companies everywhere from SMEs starting out to firms that have been established for years and boast more than 20 different offices.
In an article published by CNN, the founder of WordPress Matt Mullenweg informed companies that nearly every site around the globe may be affected by ‘black swan’ events every now and then. He told the global news provider that ‘in these moments of crisis, the key is how the service and the people behind it respond.’
I totally agree with Mr Mullenweg, however, I think that businesses can stop their websites from experiencing downtime fairly easily and without spending a fortune. In fact, after several customer requests and in a bid to prove my theory correct, we have decided to launch our own website monitoring service called UporNot that alerts clients of when their site is not working as it should.
For as little as £7, a company could literally save thousands… or even millions. Downtime affects so many services and I suspect it will increasingly continue to affect advertising revenues too. Most worrying of all, outage can have a detrimental impact on your brand as if a customer tries to visit your site and it is not working, why will they ever want to visit it again?
It’s time for businesses to become more aware of the problem or they risk losing more than just a few minutes of their website…
www.upornot.com
